Subliminal Messages - Busted.

Subliminal programming works on the premise that you can bypass the conscious gatekeeper of your mind (i.e. the conscious rational mind), to influence the subconscious.

Now anyone into self improvement knows that the beliefs and attitudes held in the subconscious are the guiding forces in our lives.
These beliefs are the unconscious programs that create emotional responses and guide our rational thinking.

There is much evidence to suggest that subliminal programming does reach the subconsciousness mind. The fact that the messages are masked beneath music or ocean waves does not stop the subconscious part of us from hearing what is being said.

A good example is when you have been in a crowed room with many conversations taking place. It was impossible to keep up with everyone, in fact you may not even have been aware that you could hear the ones taking place at the far side of the room.
Until, that is, someone mentions your name.
Immediately your ears prick-up and your attention is shifted.

It seems that at every moment the unconscious (subconscious) part of your mind is reviewing millions of details that your conscious self just could not handle – such as the weight of your watch on your wrist, the feeling of the clothes on your body – and not until it becomes necessary or through conscious choice do these sensations become evident to your thinking self.